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The Devo Marketing Plan

I love this. Devo, after releasing their new album “Something For Everybody,” has decided to launch a very self-aware marketing campaign. Including this ridiculous reality tv series that explores how they will become popular again. It sort of reminds me of flight of the concords a little (in a good way) as far as the humor. It might not be as dry, but it’s a show about a band, and there are songs sprinkled in between scenes.

Go buy the album and check out more of their videos on their nicely designed website, Club Devo.