The New LoFi

Ten Years

Texas Indie Rock duo, HOAX, explore a more empathetic side of pop with their new album: b?

Michael Raj and Frantz Cesar are the duo behind HOAX — an indie rock band based in Houston, Texas. Their flavor of indie takes inspiration from a wide range of influences, from 60’s pop, 70’s Motown and other more modern indie pop sources. They describe their music as “empathy pop” music. Thematically, their music focuses on the human condition and exploration of social constructs — all of which can get pretty heavy. But those complex and sometimes tragic topics are delivered through their positive indie pop instrumentation. They describe it as “the beautiful sound of sadness.”

Their latest release is called “Drew” and it takes the idea of empathy pop a bit further with its emphasis of the importance of kindness and gratitude. The track is the tenth and final single to be released off the band’s narrative-driven debut concept album entitled, b?.

The 17-track project details the inner workings of being vs. doing. Each song on the album is written from the point of view of a character who explores the abstract concepts of the essence of “being.” Check out the lead single from the album below.

HOAX – Drew