The New LoFi

Ten Years

A bearded Swedish gangster in a white tracksuit. A car made out of a shoe. Wild animals indoors – This could be the strangest music video, you’ve ever seen

Let’s start with the facts: This song was produced by  Bosnian-born Swedish DJ Emir Kobilić (better known as Salvatore Ganacci). It was directed by Verdan Rupic with the help of DOP, Lionel Cabrera.

That’s where reality ends, and the world of Ganacci begins. It’s a world where people drive giant loafers, animals live indoors, and a bearded Swedish gangster in a white track suit reins supreme by pounding the beat into the locals (literally). If you can make sense out of this video, please write in and tell us what it means.

Salvatore Ganacci – Horse